Through their "buy one, give one" initiative they aim to provide companies and schools to supply women of period products, who may lack access to them. For every amount Dignity has sold to these organizations they give as much to schools, youth and community organizations. They support a total of 130 schools, youth organizations, and women's support services across New Zealand. Dignity is a Certified B Corporation company.

They acknowledge that women in New Zealand spends 30% of their time in the workplace and there has been a gap for a well-being initiative in the workplace to support the needs of women. What started as a business to provide a monthly subscription to women has now turned to include providing businesses with feminine hygiene products for their female employees. They believe that businesses who have partnered up with them has greatly enhanced their progressive and inclusive benefits for women.